Search Engine Optimisation (SEO)

What are the options for my SEO?

SEO Packages – Basic, Growth and Premium

	Basic or Start-Up	Growth	Premium
Website SEO Audit	On Website only	Website and Off-Site	Website and Off- Site
Keyword Research	Up to 10 keywords	Up to 30 keywords	Up to 50 Keywords
On- Page Optimisation	Up to 5 pages	Up to 15 pages	30 plus pages
Local- SEO Optimisation	Google my Business and Citations	Google My Business and Citations	Google My Business and Citations
Backlink Building	1-2 high quality backlinks per month	5 – 7 high quality backlinks per month	10 high quality back links per month
Technical SEO	Not Included	Fix technical Issues	Advanced fixes included a schema markup
Ecommerce SEO	Not Included	Not Included	Product and Category Page Optimisation
Content Strategy	Not Included	Blog Articles, Copywriting – 4- 8 per month	Blog Articles and Copywriting – 8+ Articles per month
Analytics Report	Monthly	Monthly and Detailed	Weekly and Detailed
Price	£300 to £500 pm	£500 to £800 pm	£800 to £1500 pm

What is an SEO Audit?

SEO Audit Guide for Your Target Audience

(Small to Medium Businesses in London & the South of England, primarily e-commerce and service-based businesses)

An SEO audit is a comprehensive analysis of a website’s performance in search engines. For your target audience—businesses looking to improve their online visibility, drive more traffic, and generate leads or sales—an SEO audit must cover technical SEO, on-page SEO, content marketing, backlink strategy, and competitor analysis.

Here’s a detailed breakdown of an SEO audit tailored for your clients:

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1. Technical SEO Audit (Ensuring a Strong Foundation)

Technical SEO focuses on website structure, crawlability, and indexing to ensure search engines can effectively access and rank pages.

Key Areas to Check:

✅ Website Speed & Performance:

• Use Google PageSpeed Insights and GTmetrix to analyze loading speeds.
• Optimize images, enable lazy loading, and use caching to speed up the site.
• Minimize CSS, JavaScript, and HTML files.

✅ Mobile-Friendliness & Responsiveness:

• Use Google’s Mobile-Friendly Test to check usability.
• Ensure proper display across devices (responsive design).

✅ Indexing & Crawlability:

• Check if pages are being indexed properly in Google Search Console.
• Ensure robots.txt isn’t blocking important pages.
• Look for duplicate content issues (use canonical tags).

✅ Secure HTTPS Setup:

• Ensure the website has an SSL certificate (HTTPS).
• Fix mixed content errors (some elements still using HTTP).

✅ URL Structure & Clean Permalinks:

• Use short, keyword-rich URLs (e.g., yourwebsite.com/services/web-design instead of yourwebsite.com/page?id=1234).
• Avoid excessive dynamic parameters in URLs.

✅ XML Sitemaps & Robots.txt:

• Ensure an updated XML sitemap exists and is submitted to Google Search Console.
• Properly configure robots.txt to prevent search engines from crawling unnecessary pages.

✅ 404 Errors & Redirects:

• Identify broken links and fix 404 errors using 301 redirects where necessary.
• Avoid redirect chains and loops.

✅ Core Web Vitals & User Experience (UX):

• Assess Largest Contentful Paint (LCP), First Input Delay (FID), Cumulative Layout Shift (CLS) using Google’s Lighthouse tool.
• Fix layout shifts, reduce input delay, and optimize load speeds.

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2. On-Page SEO Audit (Optimising Individual Pages)

On-page SEO focuses on optimizing elements within the website to improve rankings.

Key Areas to Check:

✅ Keyword Usage & Targeting:

• Identify primary and secondary keywords for each page.
• Check if keywords appear in title tags, meta descriptions, headers (H1, H2), and throughout the content.
• Avoid keyword stuffing—keep it natural.

✅ Title Tags & Meta Descriptions:

• Ensure every page has a unique title tag (55-60 characters) and meta description (150-160 characters).
• Include primary keywords naturally in these elements.

✅ Header Tags (H1, H2, H3 Structure):

• Use a single H1 per page and structure content with H2s and H3s.
• Optimize headers with relevant keywords.

✅ Content Quality & Readability:

• Content should be well-structured, engaging, and free from grammatical errors.
• Ensure content solves user queries and is not duplicated from other sources.

✅ Internal Linking Strategy:

• Link related pages together for better navigation and SEO juice.
• Use descriptive anchor text (not just “click here”).

✅ Image Optimization:

• Compress images using WebP or JPEG to reduce load times.
• Add alt text to describe images (helps with accessibility and SEO).

✅ Schema Markup Implementation (Structured Data):

• Add schema for reviews, FAQs, and products (especially for e-commerce businesses).
• Use Google’s Rich Results Test to check markup implementation.

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3. Content SEO Audit (Enhancing Blog & Page Content)

Content is key for rankings, engagement, and conversions.

Key Areas to Check:

✅ Content Depth & Relevance:

• Does the content answer user intent?
• Are there detailed, well-researched articles on industry topics?

✅ Keyword Optimization & Content Gaps:

• Identify missing keywords that competitors are ranking for.
• Create new pages targeting those missing keyword opportunities.

✅ Content Format & Media Use:

• Break up text with images, videos, bullet points, and infographics.
• Add tables, numbered lists, and bolded text for readability.

✅ Regular Content Updates:

• Refresh outdated blog posts with new data and insights.
• Ensure high-performing pages stay updated with fresh content.

✅ Engagement Metrics (Bounce Rate & Dwell Time):

• Use Google Analytics to check if users are engaging with the content.
• Improve UX and CTAs to reduce bounce rate and increase time on site.

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4. Off-Page SEO Audit (Backlinks & Authority Building)

Off-page SEO focuses on improving website authority through external sources.

Key Areas to Check:

✅ Backlink Profile Quality:

• Use Ahrefs, SEMrush, or Moz to analyze backlinks.
• Remove toxic backlinks (disavow spammy links via Google Search Console).

✅ Competitor Backlink Analysis:

• Check where competitors are getting backlinks from and replicate high-quality sources.
• Target industry directories, guest posts, and PR mentions.

✅ Local SEO & Citations (For Local Businesses):

• Ensure consistent NAP (Name, Address, Phone) data across directories.
• Claim and optimize Google Business Profile (GBP).
• Get listed in local directories (e.g., Yell, Trustpilot).

✅ Social Signals & Brand Mentions:

• Encourage social media shares, engagement, and discussions.
• Track brand mentions using tools like Google Alerts.

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5. Competitor SEO Audit (Understanding the Competition)

A competitive analysis helps businesses understand what works for others and apply it to their own strategy.

Key Areas to Check:

✅ Competitor Keyword Analysis:

• Identify high-ranking keywords competitors use.
• Discover untapped keyword opportunities for new content.

✅ Competitor Content Strategy:

• See what types of blog posts, landing pages, or service pages competitors use.
• Analyze their content length, structure, and topics covered.

✅ Competitor Backlink Profile:

• Identify strong backlink sources competitors use and target those same sources.
• Check where competitors get PR mentions or guest post opportunities.

✅ Competitor Technical SEO Strengths:

• Analyze site speed, mobile experience, and Core Web Vitals for competitors.
• Improve where competitors have weaknesses.

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SEO Audit Report

📌 Summary of Key Issues & Opportunities
📌 Actionable Recommendations (short-term vs. long-term fixes)
📌 Priority List (what to fix first for quick wins)
📌 Comparison Against Competitors
📌 Roadmap for Ongoing SEO Improvement including content strategy

This will lead to the start of your SEO journey. and a look at what will need fixing on your website.