Shire Horse Media

Website Design

Innovative Web Solutions

Effective SEO Strategies

We provide innovative web solutions tailored to your business needs, enhancing your online presence and driving conversions. Our designs are not only attractive but also user-friendly and functional.

Social Media Expertise

Our team specializes in social media marketing, creating engaging content that resonates with your audience. We develop strategic campaigns to boost brand awareness and foster meaningful connections with customers.

Comprehensive Digital Marketing

Shire Horse Media offers comprehensive digital marketing services that integrate website design, SEO, and social media marketing. Our strategic approach ensures your business achieves its online goals effectively and efficiently.

Ecommerce Websites

Tier 1: Basic E-Commerce Website (Starter)

Target Audience: Small businesses, startups, or local shops looking to create an online presence for their products.
Objective: Provide a professional yet affordable e-commerce website with essential features to help businesses get started in the online market.

What’s Included:

  • Responsive Design (Optimized for desktop, tablet, and mobile)
  • Up to 20 Products (Catalog setup, product images, descriptions)
  • Basic Product Pages (Product details, price, and basic product variations)
  • Shopping Cart & Checkout Integration (Standard checkout process with payment gateway integration)
  • Basic SEO Setup (On-page SEO including product page titles, descriptions, and meta tags)
  • Basic CMS (Content Management System for easy updates)
  • Integration with Social Media (Social sharing buttons)
  • 1 Round of Revisions (For design and content tweaks)
  • Basic Analytics Setup (Google Analytics integration)

Price Range: £1,500 – £3,000

(Price depends on the platform chosen, number of products, and complexity of the design)

Why This Works:

  • Great for businesses just starting with e-commerce or those on a limited budget.
  • Provides the essential features for a small online store without overcomplicating the setup.

Tier 2: Standard E-Commerce Website (Growth)

Target Audience: Growing businesses that want a more advanced online store with enhanced functionality and scalability.
Objective: Build an e-commerce website that supports more products, customization options, and customer engagement.

What’s Included:

  • Custom Responsive Design (Unique design tailored to the brand, optimized for all devices)
  • Up to 50 Products (Product catalog setup, more advanced product variants, and filters)
  • Product Pages with Advanced Features (Multiple product images, detailed descriptions, upsells/cross-sells)
  • Payment Gateway Integration (Multiple payment options such as PayPal, Stripe, etc.)
  • Advanced Shopping Cart & Checkout (Including coupon codes, shipping options, tax calculation)
  • SEO-Optimized Product Pages (In-depth keyword optimization, alt-text for images, optimized meta descriptions)
  • Blog Integration (To support content marketing and improve SEO)
  • Email Marketing Integration (Email signup form and integration with Mailchimp or similar)
  • Customer Review System (Product ratings and reviews integration)
  • Advanced Analytics Setup (Google Analytics with e-commerce tracking, Google Tag Manager integration)
  • 2 Rounds of Revisions (For design and content tweaks)

Price Range: £3,500 – £6,000

(Price varies based on product complexity, customizations, and integrations)

Why This Works:

  • Suitable for businesses looking to scale up and engage with customers in a more personalized way.
  • Offers advanced features for a better user experience and a more professional online store.

Tier 3: Premium E-Commerce Website (Advanced)

Target Audience: Established brands, large enterprises, or high-volume stores requiring robust e-commerce functionality and long-term scalability.
Objective: Deliver a comprehensive, high-performance online store with custom features, complex integrations, and the flexibility to scale as the business grows.

What’s Included:

  • Custom Responsive Design & User Experience (UX) (Unique and tailored design focused on enhancing customer experience)
  • Unlimited Products (Product catalog setup with custom categories, filters, and advanced search functionality)
  • Product Pages with Full Customization (Custom fields, videos, 360-degree product views, product comparison tools)
  • Multiple Payment Gateway Integrations (Including subscriptions, payment plans, and international payment options)
  • Advanced Checkout Process (Custom checkout flows, abandoned cart recovery, advanced shipping options)
  • Advanced SEO & Performance Optimization (In-depth SEO optimization for categories, products, and blogs, optimized site speed)
  • Custom User Accounts (Customer accounts, wishlists, order history, and saved payment methods)
  • Integration with Third-Party Tools (CRM, inventory management, shipping, and accounting software)
  • Advanced Analytics & Reporting (Custom reporting dashboards, real-time data analysis, conversion tracking)
  • E-commerce Marketing Features (Upselling, cross-selling, and retargeting tools integrated with Google Ads, Facebook Ads, etc.)
  • Custom Integrations for Inventory & Order Management (Integration with ERP systems, inventory management)
  • 5 Rounds of Revisions (For design, content, and features)
  • Post-Launch Support & Maintenance (Ongoing support, security updates, and performance checks for 6 months)

Price Range: £6,500 – £15,000+

(Price depends on the complexity of custom features, integrations, and advanced functionality)

Why This Works:

  • This package is ideal for brands or businesses that require a powerful, scalable, and highly customizable e-commerce platform.
  • Designed for businesses with a high volume of products, customers, and orders, or those looking to create a top-tier shopping experience.

Service Based Websites

When developing a tiered pricing strategy for service-based websites, it’s important to structure your offerings around the needs and complexity of each type of service-based business. Service-based websites typically require different features compared to product-based sites, focusing on client acquisition, lead generation, and service promotion rather than e-commerce. Here’s a tiered pricing model that you can use for service-based websites:

Tier 1: Basic Service Website (Starter)

Target Audience: Small businesses, freelancers, or new service providers looking for an online presence to showcase their services.
Objective: Create a simple, professional, and responsive website that allows potential clients to learn about services, contact the business, and make inquiries.

What’s Included:

  • Responsive Design (Optimized for desktop, tablet, and mobile)
  • Home Page + 3-5 Service Pages (Introductory content about services offered)
  • Contact Form (Basic contact form with fields for name, email, and message)
  • Basic SEO Setup (On-page SEO for homepage and service pages—keywords, meta descriptions, title tags)
  • Social Media Integration (Links to social media profiles, social sharing buttons)
  • Basic Branding/Logo Integration (If provided by the client)
  • Blog Integration (Optional, basic blog setup for content marketing)
  • 1 Round of Revisions (For design and content tweaks)
  • Google Analytics Setup (Basic tracking for traffic analysis)

Price Range: £750 – £1,500

(Price depends on design complexity and features included)

Why This Works:

  • Great for businesses or freelancers just getting started and needing an affordable online presence.
  • Focuses on delivering essential information in a user-friendly way.

Tier 2: Growth Service Website (Standard)

Target Audience: Growing businesses or established service providers looking for more advanced features to enhance their online presence, attract more leads, and build a stronger brand.
Objective: Create a fully functional service website with more customization, conversion features, and enhanced marketing capabilities.

What’s Included:

  • Custom Responsive Design (Unique design tailored to the brand and user experience)
  • Home Page + 5-7 Service Pages (In-depth pages for each service, including details, benefits, and pricing)
  • Advanced Contact Form (Custom fields for lead generation, including a service quote request form)
  • Portfolio/Case Study Pages (Showcasing past work or client success stories)
  • Testimonials Section (Client reviews or testimonials to build trust)
  • SEO Setup for Service Pages (Advanced on-page SEO for service pages, blog, and key landing pages)
  • Blog Integration with Content Strategy (Optional: blog posts for SEO and content marketing)
  • Social Media Integration (Social media feed integration or social share buttons)
  • Lead Magnet Integration (Downloadable content like ebooks or checklists for lead capture)
  • Google Analytics Setup (Advanced tracking with event tracking, form submission tracking)
  • 2 Rounds of Revisions (For design, content, and layout tweaks)
  • Basic Maintenance & Support (30 days post-launch support for minor updates and fixes)

Price Range: £1,800 – £3,500

(Price varies based on design complexity, customization, and integrations)

Why This Works:

  • Ideal for businesses aiming to build credibility and generate more leads with enhanced functionality.
  • Includes advanced marketing tools, such as lead capture forms and SEO strategies, to help businesses grow.

Tier 3: Premium Service Website (Advanced)

Target Audience: Established service-based businesses, agencies, or high-demand service providers looking for a custom, high-performance website with all features for maximum lead generation and client conversion.
Objective: Create a comprehensive, fully customized website with advanced features, ongoing support, and high-level marketing tools to help businesses attract, nurture, and convert leads.

What’s Included:

  • Custom Responsive Design & User Experience (UX) (Bespoke design focused on brand identity and user journey)
  • Home Page + 10+ Service Pages (Dedicated pages for each service with detailed descriptions, testimonials, case studies, and client results)
  • Custom Lead Generation Forms (Advanced forms with conditional logic, service quote forms, booking forms, and CRM integration)
  • Advanced Portfolio/Case Study Pages (Detailed case studies with client challenges, solutions, and results)
  • Multiple Testimonials & Social Proof (Incorporating client success stories, reviews, ratings, and social proof)
  • SEO Optimization for All Pages (Comprehensive on-page SEO with keyword targeting for every service page and blog post)
  • Content Marketing Strategy & Blog (Content creation and regular blog updates for SEO and lead nurturing)
  • Conversion Rate Optimization (CRO) Features (A/B testing, strategic call-to-actions, and optimized landing pages)
  • Advanced Analytics & Reporting (Custom reporting and KPIs, Google Tag Manager, heatmaps for user tracking)
  • Live Chat/Chatbot Integration (Instant lead capture and client communication)
  • CRM & Email Marketing Integration (Integration with platforms like Mailchimp, HubSpot, or Salesforce for lead nurturing)
  • Ongoing Maintenance & Support (3-6 months of post-launch support, including updates, bug fixes, and additional features)
  • 2-3 Rounds of Revisions (For major design, content, and feature adjustments)

Price Range: £4,500 – £10,000+

(Price depends on complexity, integrations, and custom features required)

Why This Works:

  • Perfect for businesses that need a top-tier, high-performing website to support lead generation, client acquisition, and brand positioning.
  • Includes advanced tools for conversion optimization and long-term business growth.

Why a Tiered Pricing Strategy Works:

  • Scalability: Businesses can start with the Basic package and upgrade as their service offerings expand or as they need more advanced features.
  • Customization: Allowing add-ons lets businesses only pay for the additional features they actually need.
  • Clarity: Clear package differentiation helps clients easily understand what they are getting at each price point.
  • Value-Based: This approach allows you to price your services according to the value and ROI they can bring to a service-based business.